Through collaborative journey mapping exercises with 14 traffic engineers around the US, we discovered that strained collaboration, tedious processes, and disconnected data plague engineers' day-to-day workflows. With clear pain points in hand, our client joined us in our Brooklyn studio to re-imagine the foundational structure of their product. We aligned on four strategic imperatives to guide their 5-year product roadmap that would transform their role from a supplementary tool to a core value-enabler.

To bring the new strategic vision to life, we needed to show our clients how their siloed platform could evolve into a singular ecosystem centering users ’ key jobs to be done. Through a series of high-fidelity click-through prototypes, we underscored how essential moments of collaboration, data-reciprocity, and streamlined task workflows could re-vamp the traffic engineering industry.