Hi, I’m Peter.

Design is my creative practice.

I’m a designer and product leader with a background in innovation consulting. I work primarily at the fuzzy beginning of new products, helping teams build with clarity.

Most recently, I was an Associate Design Director at the Brooklyn based consultancy Smart Design, where I fostered a small team of product designers and built partnerships with some of the most innovative companies.

I’m an habitual maker. Outside of design, I write and produce independent music, paint, cook, and collect physical media. I love bringing my community together, especially when I get to feed a crowd.

I live in Brooklyn with my partner, Tasnima (also a designer) and my cat, Luna.

I got my start in design working high school summers at a print shop in Seattle.

I grew up loving art and books, so learning to design, print, and bind was a gift.

It taught me the fundamentals of typography and composition, but more importantly, the focus required for excellent craft.

That foundation led me to RISD, where my thinking expanded into every dimension.

I worked on everything: designing Mars habitations at NASA, retail stores for Nike, and experimental audio devices.

I joined Smart Design to unite all my creative interests.

I spent eight years there, maturing from a junior designer to a Director while leading work across a vast range of industries.