Design-led innovation
My Experience
I spent the last decade building at the intersection of software, hardware, and intelligence, from shaping Gatorade’s Gx ecosystem to building the world’s first intelligent kitchen.
My process is iterative and hands-on; I use deep research and prototypes to evolve ambitious concepts into cohesive experiences that resonate.
My role at Smart Design
As an Associate Director leading our Product Design team, I balanced leading the end-to-end design and strategy of new experiences, scaling Smart’s product practice, and securing new client partnerships while scoping and managing programs across clients.
As a designer—
My process is iterative and hands-on; I use deep research and prototypes to evolve ambitious concepts into cohesive experiences that resonate. While I predominantly design software, I leverage my background in Visual Communication and Industrial Design to craft systems beyond the screen.
As a mentor—
I built a small but mighty team of multi-disciplinary designers. I supported primarily entry-level designers, helping them grow into confident senior IC’s with a unique perspective and ability to drive the process and build partnerships independently.
As a business partner—
My underlying magic is helping orgs uncover the emotional core that drives user behavior, push their imagination and ambition, and ship intuitive product ecosystems that stand out.
My guiding principles
The hard-earned insights that guide how I lead
Everyone is a designer
Join users in the messiness of their lives and empower them to architect the solutions they need.
Emotion drives value
Value is created by addressing tensions at the emotional core.
Build the vision together
When a team builds the 'Why' together, they move much faster on the 'How.'
Play frees imagination
Creative play expands the whole teams’ imagination and potential.
Build in layers
Building and testing iteratively goes further, faster.
Design is world-building
Small moments provide emotional value beyond a products functional use.