Product Design Director @ Smart Design
I lead multidisciplinary teams to deliver human-centered innovation for global brands.
Select projects
** Most of my work is under NDA. Please reach out for more information
Global technology company
Defining a global UX strategy for responsible AI image generation
Lead an international design and research program to define experience strategies and interaction patterns to protect users and improve image quality for over 400 million monthly active users.
Gatorade
Bringing sweat analytics to the masses
Lead the foundational strategy and experience design of the Gx Ecosystem including building and testing alpha’s of the Gx App, Gx Sweat Patch, Smart Gx Bottle, and Fuel Plans.
Read more in Forbes.
Global technology company
Giving local retail a boost with bespoke search experiences
Designed new features to make shopping locally faster and easier for a search platform with over a billion users.
Foodtech startup
Sparking creativity for home cooks with hyper personalized recipes
Built a recipe app that leverages intelligent appliances to personalize meals and automate planning & shopping.
Global technology company
Imagining a better future with our phones
Defined the long-term innovation roadmap and human-centered key messages for one of the worlds largest phone brands, resulting in their strongest year of sales ever.
iRobot
Redesigning the Roomba app to power a whole house of bots
Redesigned the Roomba app, adding new features enabled by the launch of Braava, the mopping bot, alongside better mapping, scheduling, quiet mode, and history.
informa
Simplifying pharmaceutical intelligence with unified data
Designed SaaS web app Pharma 360, a connected dashboard for pharmaceutical analysts.
Global technology company
Streamlining connected workflows for intuitive traffic management
Designed a human-centered future vision to break through the gridlock of local traffic workflows.
Bringing peace of mind to small business owners with more transparent digital tools
Major American bank
Designed new banking dashboards, money management, billing & payments, and account management flows for one of the largest small business banks in the US.
About
Throughout my career at Smart Design, I’ve led the design and development of cutting-edge digital products, including AI-driven platforms, connected hardware, and wearables.
My expertise in human-centered design is grounded in hundreds of hours of in-field research, allowing me to craft strategies and solutions that address real-world user needs while driving innovation for my clients.
In addition to client partnerships, I support a team of interaction and visual designers, fostering talent through skill development and mentorship.
My approach to design wields rapid, iterative design cycles, blending human insight with creative exploration to create solutions that enrich lives and promote a more connected, healthier future.