Product Design Director @ Smart Design
I lead cross-disciplinary teams to deliver human-centered innovation for global brands.
Select Projects
Defining the UX north-star for an AI leader
Piloting Gatorade’s first wearable: The Gx Sweat Patch
Building an AI powered app for the connected food ecosystem
Developing a winning long-term product strategy for a marquee hardware product, resulting in a record 10m new sales in one year
Helping Roomba work better with its siblings
Building a connected data platform for pharma intelligence
Streamlining connected workflows for intuitive traffic management
Enhancing local commerce experiences for a search giant
Designing better digital tools for small businesses
Defining a new e-commerce strategy for Gatorade
** Most of my work is under NDA. Please reach out if you’re curious about how I do what I do, I would love to chat!
Select clients
About me
Throughout my career at Smart Design, I’ve led the design and development of cutting-edge digital products, including AI-driven platforms, connected hardware, and wearables. My expertise in human-centered design is grounded in hundreds of hours of in-field research, allowing me to craft strategies and solutions that address real-world user needs while driving innovation for my clients.
In addition to client partnerships, I support a team of interaction and visual designers, fostering talent through skill development and mentorship.
My approach to design wields rapid, iterative design cycles, blending human insight with creative exploration to create solutions that enrich lives and promote a more connected, healthier future.